AI Search ROI Calculator

Estimate the monthly AI search opportunity for your website — visitors, leads, and expected revenue — based on your traffic, conversion rate, and current investment mix across content, backlinks, PR, and community channels.

What You Get

AI visitor and lead range — modeled from your monthly traffic and conversion assumptions
Estimated monthly value — the modelled value of each additional 1% of AI-referred traffic, from your own inputs
Three personalised investment gaps — where your budget, authority, community, or measurement is under-invested relative to AI search
30-day action plan — concrete next steps across listicles, communities, comparison pages, and measurement

Start with an estimate. Prove it with real data.

The calculator sizes the opportunity from the numbers you give it. Once LightSite is on your site, you replace assumptions with what really happens.

What the calculator estimates — likely AI-referred visits, leads and monthly value, modelled from your traffic, conversion rate and deal value. A planning number to size budget and priorities.
What LightSite measures — real visits from ChatGPT, Claude, Perplexity and Gemini, the pages they land on, and the demo, call, email and form actions that follow. Match those actions to your CRM to see revenue.

Go deeper with AI agent journey tracking and see how AI search measurement works.