New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions

Free live webinar with Search Engine Journal on Wednesday, September 2, 2026 at 2 PM ET (7 PM London, 9 PM Israel). Online, free, 60 minutes. Stas Levitan, Founder of LightSite AI, is the speaker; Loren Baker, Founder of Search Engine Journal, hosts.

Share of voice, mentions, citations and sentiment tell you where you stand, not what to do next. This session covers 4 performance signals drawn from AI bot traffic and AI crawler activity across hundreds of websites, and how to use them to decide where to invest next.

What you will learn

• How to avoid the benchmark trap — why SOV, mentions, citations and sentiment are useful for comparison but not reliable enough on their own to guide budget decisions.
• Which signals predict real traffic — how AI crawler activity, agents, pages consumed by AI bots and AI referral traffic reveal whether machine attention is turning into human visitors.
• How to build a data-backed action plan — how to use these AI search metrics to choose which pages to improve, what content to create, and where to build authority.

Can't make it live? Register and Search Engine Journal sends the recording.

Register for the webinar on Search Engine Journal. Related reading: why AI search measurement is broken, the free AI visibility checker, and the AI bot crawlability test.